With the advent of the mobile phone the video world has seen quite the transformation. Gone are the days of the standard aspect ratio being only 16:9. Just like in 2006 when the 16:9 format hastened the elimination of the 4:3 format, today's vertical formats (9:16, 2:3, 4:5 and 1:1) often trump 16:9. But, as I consume video content on my mobile device, I see a lot of creators not really understanding the difference between these new formats and how to best use them. I hope I can shed a little light on each format here and share a few tips where it is best to use each and why.
The bottom line when creating video for social sites is to think about which format the creator is using and where the video will be posted. Too often I see a video on a social site where some of the important content is either cropped, hidden by the site's overlaid icons and text, or simply does not leverage the site's unique aspect ratio. This experience both hurts the brand's image, and decreases viewer engagement.
Though some formats will work on all sites (16:9 as one example), there are optimum formats for each site. If a creator really wants their message to be fully heard and seen they best understand the difference between the sites and implement mobile video best practices.
There are generally five main format aspect ratios available. They are defined below (and the associated sites):
What often happens is the one-size-fits-all approach, where a video creator posts a single 9:16 version across all their sites, not thinking about the unique aspect ratios that work best for each site. Below is an example of how that would manifest. To demonstrate this we cut together a 9:16 version of one of our book trailers, "Walking in Mud," without any consideration for text placement or site aspect ratio.
9:16 Original Video
Now, check out the videos below when done right. We have cut together the same trailer, but this time we have taken into consideration each site's optimized video format. Notice the difference? We resized each video so there is no odd cropping and aligned the caption so it is free and clear of any site overlays. A professional, quality experience where the video displays as it was originally created.
At Moblio we do this for all of our client's trailers, creating distinct versions that display correctly across the entire social media ecosphere. Their stories, done right.
Keeping in mind each social site's video aspect ratio standard before you create your content will serve you and your clients well.
(See our reference list here that outlines all the formats and which to post where).
Kinetic typography is an innovative technique that combines motion graphics with typography to create dynamic and engaging visual content. The term "kinetic" means movement, and kinetic typography uses animation and motion to bring text to life. This powerful tool has become increasingly popular in recent years, and for a good reason: it is an incredibly effective way to communicate messages and ideas.
One of the primary benefits of kinetic typography is its ability to capture and maintain the viewer's attention. In today's fast-paced world, people are bombarded with information constantly, and it can be challenging to stand out in the crowd. Kinetic typography draws the viewer in with its dynamic movement and engaging visuals, making it an effective way to communicate important messages and ideas.
Moreover, kinetic typography is versatile and can be used in a wide range of settings. It is commonly used in advertising, explainer videos, and social media content. In each of these contexts, kinetic typography can help convey complex ideas and information in a visually appealing and easily digestible way.
Another advantage of kinetic typography is that it can convey emotion and tone. By using various fonts, colors, and animation techniques, the typography can communicate a wide range of emotions, from excitement and joy to sadness and melancholy. This makes it an ideal tool for creating emotionally resonant content that can connect with audiences on a deeper level.
Additionally, kinetic typography can help improve brand recognition and recall. By using consistent typography and design elements, companies can establish a recognizable brand identity that viewers can easily recall. This can help increase brand loyalty and drive engagement.
At Moblio each scene in our trailers are captioned to ensure that each authors' story is heard, with or without sound. So those captions need to be compelling and captivating. When we first launched we kept our captions simple and clean, easy to digest. Now we are taking them to the next level, adding kinetic typography that will help set them apart in the marketplace and empower our authors to share their stories with the world in unique fashion.
Check out a couple of our latest videos where we converted the original captions to the new kinetic typography style. These were a blast to create and we are not turning back!
VIDEO ADS DONE RIGHT
Internet video advertisements can be an effective tool to promote products, services, or brands. With the increasing popularity of video content, businesses can leverage this trend to reach their target audience more effectively. However, it's crucial to use video ads the right way to maximize their potential. In this blog, we'll discuss how to use internet video advertisements effectively, backed by relevant statistics.
1. Keep it Short and Engaging
According to Forbes, viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in text. However, viewers' attention spans are short, and they're easily distracted. Therefore, it's essential to keep your video ads short and engaging. A study by Wistia found that videos up to 2 minutes long get the most engagement, with a drop-off in engagement after that. So, keep your video ad short, informative, and visually engaging.
2. Optimize for Sound-off Viewing
If you want your viewers to make a conversion action or react, share, or comment on a post, they likely don't turn up the volume. According to ChatterBlast, the majority of people (53-78 percent) prefer sound off, with conversions at 77%. Therefore, it's essential to optimize your video ads for sound-off viewing. This means your ad should be visually compelling and convey your message effectively, even without sound.
3. Use Captions
Consumers prefer no sound when captions are available and no sound when the video will auto-play. ChatterBlast sites that outside research has shown that "80% of consumers are more likely to watch video all the way through when captions are available." Therefore, it's important to add captions to your video ads to cater to viewers who prefer watching videos without sound.
ChatterBlast also sites the statistics that video auto-play accounts for 85% of all videos that are played to completion, except for website traffic, which falls between 79% and 85%. Therefore, it's a good idea to use auto-play for your video ads, especially for social media platforms.
In conclusion, video advertisements can be a powerful tool for businesses to reach their target audience effectively. By keeping your video ads short and engaging, optimizing for sound-off viewing, using captions, and using autoplay, you can maximize the potential of your video ads. Remember to track your results and adjust your strategy accordingly. With the right approach, video ads can be a valuable addition to your marketing toolkit.
For additional details and graphs, see the ChatterBlast article here.