VIDEO ADS DONE RIGHT
Internet video advertisements can be an effective tool to promote products, services, or brands. With the increasing popularity of video content, businesses can leverage this trend to reach their target audience more effectively. However, it's crucial to use video ads the right way to maximize their potential. In this blog, we'll discuss how to use internet video advertisements effectively, backed by relevant statistics.
1. Keep it Short and Engaging
According to Forbes, viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in text. However, viewers' attention spans are short, and they're easily distracted. Therefore, it's essential to keep your video ads short and engaging. A study by Wistia found that videos up to 2 minutes long get the most engagement, with a drop-off in engagement after that. So, keep your video ad short, informative, and visually engaging.
2. Optimize for Sound-off Viewing
If you want your viewers to make a conversion action or react, share, or comment on a post, they likely don't turn up the volume. According to ChatterBlast, the majority of people (53-78 percent) prefer sound off, with conversions at 77%. Therefore, it's essential to optimize your video ads for sound-off viewing. This means your ad should be visually compelling and convey your message effectively, even without sound.
3. Use Captions
Consumers prefer no sound when captions are available and no sound when the video will auto-play. ChatterBlast sites that outside research has shown that "80% of consumers are more likely to watch video all the way through when captions are available." Therefore, it's important to add captions to your video ads to cater to viewers who prefer watching videos without sound.
ChatterBlast also sites the statistics that video auto-play accounts for 85% of all videos that are played to completion, except for website traffic, which falls between 79% and 85%. Therefore, it's a good idea to use auto-play for your video ads, especially for social media platforms.
In conclusion, video advertisements can be a powerful tool for businesses to reach their target audience effectively. By keeping your video ads short and engaging, optimizing for sound-off viewing, using captions, and using autoplay, you can maximize the potential of your video ads. Remember to track your results and adjust your strategy accordingly. With the right approach, video ads can be a valuable addition to your marketing toolkit.
For additional details and graphs, see the ChatterBlast article here.
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