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Mobile Video Formats Reference List
With each social media platform handling uploaded videos in their own way (text and icon overlays, screen size, etc.), we create numerous video formats for each social media site application to ensure that your moblio.io produced video shows up right, ensuring that your message is seen and heard, and your brand protected. The below list identifies which moblio-produced video format should be used where. Note that these mobile video format requirements are fluid and subject to change. As the format landscape evolves, we will keep this page updated. 

For steps on how to post your videos, please visit our page here.

All the moblio formats below work for both personal and ad posts, unless otherwise noted.

Facebook​
  • Feed - 4:5
  • Reels - 9:16 
  • Stories - 9:16

Instagram
  • Feed - 4:5
  • Reels - 9:16
  • Stories - 9:16
  • IGTV - 9:16

Pinterest
  • Pin - 2:3
  • Idea Pin - 9:16

YouTube​
  • Standard - 16:9
  • Shorts - 9:16 

Snapchat
  • Story - 9:16​

LinkedIn
  • Feed - 1:1

Twitter
  • Feed - 1:1​
​
TikTok*
  • Feed - 9:16

​Non-Social Media Ads
  • 16:9​

* TikTok allows for lots of text overlays when creating your video description. When uploading a 9:16 video to TikTok we recommend keeping your video descriptions short so TikTok overlays are minimized. With our fully captioned trailers there is no need for a long video descriptions. ​

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  • Home
  • Why Moblio?
  • How It Works
  • Gallery
    • Gallery :40+
    • Gallery :08 :15 :30
    • The 16x9 Format
  • Pricing
  • Get Started
  • What They're Saying
  • About
  • Video Ad Campaigns
  • Moblio for Business
  • Audiobook Production
  • Blog