Article Conversion
The amount of news articles and blogs that are posted online on a daily basis is staggering. Some statistics say it is north of 2 million. That is a lot of content. So why not convert some of this to a more compelling video experience, engaging your audience in a deep way, and inevitably driving them back to your longer article. Not all written news lends itself to video, but a lot of it does. To be successful thought, it has to be done well, capture the essence of the story, and do it fast. Three things we can do, and have done. We are just jumping into these waters and have only created a few articles. We believe however, that this space is ripe for lift-off, and we look forward to being a part of that ride! Below are a few articles we created. All of them for our first client - AllSides. These were created in a matter of hours. That is one of the benefits of what we do - fast! And check out some of the stats. They are impressive.
"Your team is experienced, accessible, and genuinely interested in helping customers execute their content vision. The process was very easy and communication was a breeze. You really helped our content evolve and reach new audiences."
- Henry Brechter, AllSides Managing Editor
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AllSides - "Critical Race Theory"
Our original client, AllSides, worked with us for a number of months as we built out our solution. If it was not for them, our video narrative business most likely would not have been born. They originally approached us to do some animation work for them but after due diligence and a number of conversations, it became clear that what AllSides really needed was a compelling live-action video experience that could help them share their evergreen content with their followers. After taking a stab at short daily breaking news stories, AllSides decided to leverage all the hard work they put into their AllStance articles and asked us to create two short-form pieces that could highlight two articles they had written, one on Cancel Culture (see below) and one on Critical Race Theory. So we did just that. Both video narratives generated a lot of traffic and comments on their Instagram feed. The CRT piece in particular generated more than 30,000 views, 200 comments, and 1,000+ profile views. See the original Instagram post here. For the original AllSides "Critical Race Theory" article, click here. We are pleased with the success of these two pieces and look forward to continuing to produce video captioned narratives that move the needle for AllSides as they drive traffic to their quality articles and build their audience. |
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AllSides - "Cancel Culture"
This was the first piece we created for AllSides evergreen content, converting their AllStances article on Cancel Culture to a video narrative. A controversial subject, AllSides wanted to present a balanced perspective on the issue and provide a video experience that their followers could engage with in a compelling way. Like the Critical Race Theory video narrative, the Cancel culture piece generated some real buzz for AllSides and drove many followers back to their site to read the written article. See the original Instagram post here. For the original AllSides "Cancel Culture" article, click here. |