Why Moblio?
Getting seen and being heard in today's fast-paced mobile world of social media is a daunting task. Authors and writers are constantly looking for ways to get more eyeballs on their books and build their brands. Enter Moblio, a service that creates book trailers ads specifically developed for the social media mobile space. Designed for the vertical frame, our videos are fully captioned for the era of silent engagement, short, and uniquely branded, delivering a cinematic viewing experience in multiple lengths and multiple mobile formats. Designed for social media ad campaigns, authors can also post these on their own social media sites, include them as part of a media kit, or include them as a fun gift to their readers. A Moblio-produced book trailer is the calling card your book can't do without!
Three Videos, Not One - That's right, we create three versions of your video (:06, :15, :30). This provides a tremendous amount of flexibility when it comes to delivering the right viewing experience to your audience. There is a great use case for all three lengths and we are happy to provide all three for our one packaged price. Need a short bumper video where you are almost guaranteed your viewer will see the entire message, the six second version is perfect. Need a length that hits the perfect social media sweet spot, that would be the 15 second video. Does your audience have a bit more time to absorb a deeper story, well, that is where our 30 second versions shine!
Vertical Design - It's all about mobile, and that means a vertical experience. Be it 9:16, 2:3, 4:5, of 1:1. Social media videos display in the vertical area of the phone, and we design our videos specifically for this, getting you closer to your audience.
Fully Captioned - Studies have found that 85% of videos at Facebook are consumed without sound and 69% of videos are viewed without sound in public places, and this is across all social media platforms. Studies also found that 80% of consumers are more likely to watch an entire video if it includes captions. This is called "silent engagement," and embedding text into the video is critical to ensure that your story is heard, and seen, be it posted organically, or run as an ad. We take the time to ensure that the right amount of text is placed on the screen where it needs to be, for the length of time that it needs to be there, and in an appealing font that complements your story, and your brand. This doesn't just happen by osmosis, or with some auto-generated algorithm, but rather with the skilled hands of our talented editors who clearly understand the art of captioned storytelling.
Short Running Time - With the advent of Snapchat, TikTok, Instagram Reels and more, short videos rule social media. Gone are the days of long, laborious videos on the web. Welcome to the era of the short video story. The sweet spot for social media video posts, and definitely video ads, is 6 seconds to 30 seconds, and that is where we have landed, creating not one, but three versions of your video (:06, :15 and :30). We can create longer form videos if requested, and many of our current examples on our site exceed the 30 second video, but that is old school. We evolve quickly and highly recommend sticking to the shorter lengths.
Uniquely Branded - Your brand, viewable at all times, is one of the cornerstones of our mobile shorts. We have designed a unique template that allows for 100% branding, 100% of the time. Subtle yet clean, the viewer knows at all times which book and brand the video is promoting. Displayed in a professional manner that exudes quality and professionalism, our book trailers help to not only get more eyeballs on your books, but cultivate your brand as well.
Hi-Res Imagery - Captivating your audience is critical to an engaging video. Great visual storytelling starts with amazing imagery and that mantra is one we live by. Using high quality cinematic images, every video we produce is visually compelling. We wouldn't have it any other way. Your product, and your brand, deserve nothing less.
Multiple Mobile Formats - Video is no longer one size fits all, especially in the social media mobile space. We optimize every video we produce for the myriad formats required by each social media site. Be it 9:16, 2:3, 4:5 or 1:1, we deign each video to look great in all formats. No stretching, strange cropping or black letterboxing with our videos! And no social media site text overlays over your content, ever. We deliver up to 12 different formats so you will always find the right video for the right social platform application, we guarantee it! Your message, 100% seen and heard! Learn more about mobile video formats and which ones are right for you.
Ad Campaigns - If you are interested in paid media where you are guaranteed lots of eyeballs on your videos, we can work with you to set up and run a social media video ad campaign with the videos we create for you.* Run under your own social media account, or ours, we determine which social media platform is ideal for your audience and then work with that platform to develop an ad campaign that drives brand awareness, consideration and conversions for you! We love paid media because we can easily track engagement and then fine tune the campaign to reach the right audience for our clients. No more just posting a video on a social site and hoping for the best. Paid ads guarantee traction!
* Our fees for this service vary according to campaign and is something we can discuss if you are interested in moving down this path. Contact us to learn more.
* Our fees for this service vary according to campaign and is something we can discuss if you are interested in moving down this path. Contact us to learn more.
"With video exploding across the social media ecosystem and nearly 80% of all internet users spending most of their time on mobile, now is the time to reimagine your book with a mobile book trailer"