Our Six Pillars
We eat, sleep and breath mobile video and love to watch the space as it unfolds. A very fluid industry, things seem to be changing daily and we are committed to staying on top of the changes so we can serve our clients at the very highest level. Below are the six pillars that we have built out business on and we look forward to adding more as our business blossoms.
Vertical Design - It's all about mobile, and that means a vertical experience. Be it 9:16, 2:3, 4:5, of 1:1. Social media videos display in the vertical area of the phone, and we design our videos specifically for this. And it isn't just about flipping the video vertically, there really is an art to designing video for this unique frame. Sure, selfies are easy, but a fully-produced story with captions, music and cinematic imagery is a different story, and we are well-versed in this discipline.
Fully Captioned - Studies have found that 85% of videos at Facebook are consumed without sound and 69% of videos are viewed without sound in public places, and this is across all social media platforms. Studies also found that 80% of consumers are more likely to watch an entire video if it includes captions. We call this "silent engagement," and embedding your written text or original script into the video is critical to ensure that your story is heard, and seen, be it posted organically, or run as an ad. Our text overlay approach compliments the images beautifully and helps the viewer retain your message. And we do it in a way that is clever and creative, incorporating the written story beautifully into the video, not just some boring caption at the bottom of the screen. We take the time to ensure that the right amount of text is placed on the screen where it needs to be, for the length of time that it needs to be there, and in an appealing font that complements your story, and your brand. This doesn't just happen by osmosis, or with some auto-generated algorithm, but rather with the skilled hands of our talented editors who clearly understand the art of captioned storytelling.
Short Running Time - With the advent of Snapchat, TikTok, Instagram Reels and more, short videos rule social media. Gone are the days of long, laborious videos on the web. Welcome to the era of the short video story. We have found that our sweet spot for book trailers is 45 seconds. Though longer than a lot of social media video, as far as book trailers go, that is short! Mini stories themselves, our book trailers can hold an audience captive if less than one minute, and at the very least, motivate the viewer to learn more about the book any time during the video. We love the art of the short story and we are fully committed to making your short mobile video a must watch.
Uniquely Branded - Your brand, viewable at all times, is one of the cornerstones of our mobile shorts. We have designed a unique template that allows for 100% branding, 100% of the time. Subtle yet clean, the viewer knows at all times which book and brand the video is promoting. Displayed in a professional manner that exudes quality and professionalism, our book trailers help to not only get more eyeballs on your books, but cultivate your brand as well.
Cinematic Imagery - Captivating your audience is critical to an engaging video. Great visual storytelling starts with amazing imagery and that mantra is one we live by. Using high quality cinematic images, every video we produce is visually compelling. We wouldn't have it any other way. Your product, and your brand, deserve nothing less.
Multiple Mobile Formats - Video is no longer on size fits all, especially in the social media mobile space. We optimize every video we produce for the myriad formats required by each social media site. Be it 9:16, 2:3, 4:5 or 1:1, we deign each video to look great in all formats. No stretching, strange cropping or black letterboxing with our videos! We deliver to our clients the right format for the right application. Learn more about mobile video formats and which ones are right for you.